Last Updated: May 12, 2021

This privacy policy ("Policy") explains how your information is collected, used, and disclosed by BILLY Footwear (“Us”, "We"). Unless we otherwise indicate, this Policy applies to all information collected by BILLY Footwear from any source, including information collected through our online services and activities, including billyfootwear.com, applications, and social channels (collectively, "Sites").

 

SECTION 1 – WHAT DO WE COLLECT?

We collect information from you in various ways. This includes information you provide to us directly, information we or other third parties automatically collect or infer, and information we receive through third party social channels. This includes data that identifies you personally whether directly (e.g., your name) or indirectly (e.g., information about your online use)

A. Information You Provide

We collect information you directly provide to us through our billyfootwear.com site. This may include when you use our site to make a purchase, create an online account, request information from us, sign up for newsletters or our email list, use our services, enter sweepstakes or other promotions, fill out a survey, request customer support, or otherwise communicate with or contact us.

The information we collect from you generally falls into the following categories:

Contact Details. When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, postal address, email address, telephone or mobile number, or other similar identifiers.

Financial Data. Our store is hosted on Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you. If you make a purchase from us, we collect a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), depending on the form of payment you choose. Your data is stored through Shopify’s data storage, databases and the general Shopify application. Shopify stores your data on a secure server behind a firewall. If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).

Transaction Details. We collect details about your purchases or other transactions with us, including, but not limited to, your transaction or purchase history, or transaction channel.

Account Information. You may choose to register for an account to make a purchase or use certain services. We collect information from you regarding your account registration, such as an email address.

Marketing and Communications Data. We collect data concerning your preferences in receiving marketing, other targeted information from us, and your contact preferences. For email marketing, with your permission, we may send you emails about our store, products, retail partners, and other updates.

Demographic Data. When you provide a review, enroll in our Rewards program, or create an account online or at other times, such as in surveys, we may request that you provide birth month and day, gender and other demographic details, such as information about your shopping preferences.

Content and Files. We may collect other information about you based on your interactions with us or that you choose to provide to us. For example, if you submit a product review you have the option to provide photographs or other information about yourself, and if you send us email messages or other communications, we will collect and retain those communications.

When you are asked to provide personal data, you may decline. And you may use app or device controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain Sites or features, those Sites or features may not be available or function correctly.

B. Information We Automatically Collect

When you visit or interact with our Sites, we may use a variety of technologies such as cookies, web beacons, pixel tags, log files, or other technologies to collect certain information automatically or passively about your online activity. Please note that we automatically collect the following information about you:

Identifiers and Device Information. We may automatically collect your Internet Protocol (IP) address when you visit our Sites, and other information about your device including unique identifiers such as MAC address or information from the computer, mobile device, tablet or other device you use to access the Sites, including but not limited to your device type, operating system and version, browser type and language, settings and configuration, and information about the location of your device. As further described in our Cookie Policy, our websites and online services store and retrieve cookie identifiers, mobile IDs, and other data.

Geolocation Data. We collect certain geolocation data when you use our Sites. For mobile applications, this may include precise location data as provided by your mobile device with your consent.

Usage Information. We may collect information about your usage of and activity on our Sites, including the date and time you visit the Sites, the areas or pages of the Sites that you visit, the amount of time you spend viewing or using the Site, the number of times you return to the Site, items that are added to or remain in your virtual cart on the Site, other click-stream or site usage data, emails that you open, forward or click-through to our Site, and other sites that you may visit.

C. Information Collected by Third Parties

Third parties may also collect information about you on our Sites using cookies and other technology as described by our Cookie Policy. In general, the third-party providers used by us will only collect, use, and disclose your information to the extent necessary to allow the third party to perform the services they provide to us. Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide for your purchase-related transactions. Once redirected to a third-party website or application, you are no longer governed by our Privacy Policy or our website’s Terms of Service. We recommend reading the privacy policies of third-party service providers to understand the way personal information will be handled.

 

SECTION 2 – INFORMATION USE

We may use collected information to help us maintain data accuracy, personalize your experience on the Sites, target our communications so that we can inform you of products, services or other offers that may be of interest to you, measure ad quality and responses, and for both internal and external business analysis. For example, we may use your information in the following ways:

Product and Service Delivery. To provide and deliver our products, services and Sites, including securing, troubleshooting, improving, and personalizing those products, services and Sites.

Business Operations. To operate our business, such as billing, accounting, improving our internal operations, securing our systems, and detecting fraudulent or illegal activity.  

Improvement, Development, and Research. To test and improve our products, services and Sites, develop new products or features, and conduct research.       

Personalization. To provide you with customized content, targeted offers, and advertising on the Site, via email, direct mail or across other websites, mobile applications, social media, or online services you may use.

Customer Support. To provide customer support including for product returns, and to respond to your questions.

Community. To manage and administer our community features, member programs, services, contact details, transaction details, account information, marketing and communications data, demographic data, content and files, identifiers and device information, geolocation data, and usage data.

Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages such as Abandoned Cart, to invite you to participate in customer research opportunities, such as surveys and focus groups, and to process and deliver contest entries and awards.

Marketing. To communicate with you about new products, offers, promotions, loyalty rewards, contests and sweepstakes, upcoming events, and other news offered by BILLY Footwear and our select partners.

Advertising. To display advertising.

 

SECTION 3 – CONSENT

How does BILLY Footwear get my consent?

When you provide us personal information to place an order, arrange for a delivery, or return a purchase, you imply consent that BILLY Footwear can collect and use your data for the specific reason only.

If BILLY Footwear asks for your personal information for a secondary reason, like marketing, BILLY Footwear will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
 
How do I withdraw my consent?

If you change your mind after you opt-in, you may withdraw your consent at any time. If you have an account already set up on billyfootwear.com, feel free to log in to your account and access your “Privacy Portal” to exercise your privacy rights. If you do not have an existing account set up on billyfootwear.com, create an account to access your “Privacy Portal”. You may also contact BILLY Footwear at support@billyfootwear.ca or mail us at:

C/o BILLY Footwear
9855 Austin Ave, Unit 242
Burnaby, V3J 1N4
Canada

 

SECTION 4 – SHARING OF INFORMATION

Certain sections of our Sites are designed as open and public community areas for connecting and sharing with other people. When you sign up for or participate in these areas you will be asked to provide certain information that may be displayed publicly along with photos, stories, posts, product reviews and other information you choose to provide. We may also post or publish your information when you submit comments, stories, photos, and videos in connection with hashtags, surveys, contests, sweepstakes, or promotions offered on the Sites.

We share personal data with your consent or as necessary to complete your transactions or provide the products you have requested or authorized. For example, when you provide payment data to make a purchase, we will share that data with banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, or other related financial services.

In addition, we may disclose your personal information to (a) comply with laws or respond to lawful requests and legal process, (b) to protect the rights and property of BILLY Footwear, our agents, and others, including to enforce our agreements, policies and terms of use or (c) in the good faith belief that disclosure is needed to respond to an emergency or protect the personal safety of any person; and or (d) operate and maintain the security of our products, including to prevent or stop spam or attempts to commit fraud, or an attack on our computer systems or networks.

 

SECTION 5 – SHOPIFY

The BILLY Footwear store is hosted on Shopify Inc. They provide an online e-commerce platform that allows the selling of products to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Payment —

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).

 

SECTION 6 – THIRD-PARTY SERVICES

In general, the third-party providers used by BILLY Footwear will only collect, use, and disclose your information to the extent necessary to perform the services they provide to BILLY Footwear. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information BILLY Footwear is required to provide for your purchase-related transactions. BILLY Footwear recommends you read the privacy policies of the third-party providers so you can understand the way your personal information will be handled. Remember that certain providers may be in or have facilities that are located a different jurisdiction than either you or BILLY Footwear. If you elect to proceed with a transaction that involves the services of a third-party service provider, your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are in Canada and your transaction is processed by a payment gateway located in the United States, your personal information used in completing the transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave billyfootwear.com or are redirected to a third-party website or application, you are no longer governed by the BILLY Footwear Privacy Policy or the BILLY Footwear Terms of Service.

Links —

When you click links on billyfootwear.com, they may direct you away from billyfootwear.com. BILLY Footwear is not responsible for the privacy practices of other sites. BILLY Footwear encourages you to read the privacy statements of linked sites.

 

SECTION 7 – SECURITY

To protect your personal information, BILLY Footwear takes reasonable precautions and follows industry best practices to make sure personal information is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.

If you provide BILLY Footwear credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

 

SECTION 8 – COOKIES

We use cookies, web beacons, mobile analytics and advertising IDs, and similar technologies to operate our websites and online services and to help collect data, including other identifiers and device information and usage data. Please see more information regarding cookies, mobile IDs and similar technologies by visiting our Cookie Policy.

 

SECTION 9 – AGE OF CONSENT

By using billyfootwear.com, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence, and you have given BILLY Footwear your consent to allow any of your minor dependents to use this site.

 

SECTION 10 – CHANGES TO THIS PRIVACY POLICY

BILLY Footwear will change this Policy from time to time to reflect changes in our products, how we use personal information, or the applicable law. When we make any changes to this Policy, we will change the "Last Updated" date above. If we make material changes to this Policy, we will provide notice or obtain consent regarding such changes as may be required by law.

If BILLY Footwear is acquired or merged with another company, your information may be transferred to the new owners so that BILLY Footwear may continue to sell products to you.

QUESTIONS AND CONTACT INFORMATION

If you would like to access, correct, amend or delete any personal information BILLY Footwear has about you, register a complaint, or simply want more information, contact our Privacy Compliance Officer at support@billyfootwear.ca  or by mail at:

BILLY Footwear
C/o BILLY Footwear 
9855 Austin Ave, Unit 242
Burnaby, V3J 1N4
Canada